About Me

Kasia Żurek

I draw from my leadership experience, expertise in business transformation, and passion for creating a work environment that prioritizes people’s potential and well-being.

Experience

As a Board Member, Commercial Director, and manager of large teams in international organizations such as Procter & Gamble, GSK, and L’Oréal, I had the opportunity not only to lead teams and achieve business goals but also accompany people through processes oftransformation, development, and change. These experiences taught me that success comes not only from implementing strategies but from skillfully utilizing the potential and talents of people.

As an accredited Coach and Mentor I understand the psychological mechanisms behind change and how to implement it effectively by developing talents and empowering employees and teams.

I actively promote professional coaching in Poland as a board member of the International Coaching Federation (ICF).

Leadership Expertise

I support managers in building agile, conscious teams that achieve results in a balanced and efficient way.

Strategic & Operational Management

I have led teams ranging from a few to 80+ people in managerial roles, as a Commercial Director, and as a Board Member—overseeing business strategy and its implementation. My experience includes organizing work efficiently, allocating resources, and fostering talent-driven teams. I have also been responsible for delegating responsibilities and motivating teams to achieve ambitious goals in both sales and operational organization.

Mentorship & Leadership Development

As a Board Member and Commercial Director, I actively supported mid-level managers in developing leadership skills, building team strategies, implementing change, and overcoming operational and interpersonal challenges.

Expertise in Business Transformation

I help organizations diagnose necessary changes, plan their implementation, and support leaders in managing transformations. My knowledge of change psychology and neuroscience allows me to guide leaders and teams through transitions while ensuring growth, adaptation, and effectiveness in new realities.

I have led transformational projects in international organizations, successfully implementing changes of strategic importance to the business. My experience includes:

L’oreal Poland & Baltic HUB (2021–2024)

Led a full commercial strategy transformation, restructured the organization, enhanced sales competencies, and renegotiated key partnerships—resulting in double sales growth and a +7pp market share increase.

GlaxoSmithKline & Pfizer Joint Venture – Consumer Healthcare (2020–2021)

Co-created the new organizational structure, recruited key talents, and implemented new processes and commercial policies during the challenging COVID-19 period.

Field Structure Optimization at P&G (2014–2016)

Designed and implemented a new field sales and merchandising model, selected an outsourcing partner, and successfully led an organizational change process.

Passion for People Development & Well-being

I firmly believe that business success is best achieved by leveraging employee talents and fostering skills. Organizations thrive when they balance performance with team well-being—rapid business growth does not have to come at the expense of employees’ health and work-life balance.

As a ICF accredited Coach and accredited EMCC Coach&Mentor, I continuously deepen my knowledge in coaching, psychology, and neuroscience. My goal is to understand motivation and change psychology to better support my clients in their personal and professional growth.

Education & Certifications

  • Postgraduate Studies in Social Psychology – SWPS University
  • Advanced Business Coaching Diploma – accredited by ICF (ACTP PCC level) & EMCC (EQA Practitioner Level)
  • Psychology for Coaches Course – Wszechnica UJ
  • Neuroscience for Change Course

By sharing my expertise, I help managers navigate fast-changing environments, adapt effectively, and achieve better results—all while inspiring teams through a talent-driven approach.

        

Supporting You, Your Team & Your Organization in Change

Discover a space for growth, transformation, and adaptation.
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